Promotional Decisions

• What are promotional methods used for?

  To inform consumers about products
• What is the purpose of promotional methods?

  To persuade consumers to buy products
• What are some examples of promotional methods?

  • Public relations
  • Social media
  • Sales promotion
  • Sponsorship
• What is the most obvious promotional method?

  Advertising
• What is advertising sometimes called?

  "Above the line" promotion
• What does advertising aim to achieve?

  To raise consumer awareness of a product
• What are the types of advertising platforms?

  • Newspapers
  • Magazines
  • Television
  • Internet
  • Billboards
  • Social media
• How does a business choose an advertising platform?

  Based on the target market of the product
• Why might social media be chosen over a broadsheet newspaper for advertising?

  To better reach young people
• What is the impact of choosing the right advertising platform?

  It ensures maximum impact on the target market