Promotional Decisions 2

• What is the main focus of public relations (PR)?

  Business reputation management
• What does PR involve in terms of information management?

  Managing the spread of information about the business
• What is the aim of public relations?

  To ensure information is positive and widespread
• What is an example of PR activity?

  Using newspaper editorials
• How do businesses manage relationships with newspapers in PR?

  By sending articles for publication
• Do businesses pay newspapers for PR coverage?

  No, they do not pay
• What is the purpose of sales promotions?

  To boost sales temporarily
• What are some types of sales promotions?

  Point of sales displays, discount coupons
• What is an example of a value for money offer?

  Buy one get one free
• What is a common promotional tactic used on social media?

  Competitions
• How do businesses typically structure social media competitions?

  Like and share for a chance to win
• What might a business offer as a prize in a social media competition?

  A free meal for two at Nandos