Social & Technological Environment

• What does urbanisation describe?

  People moving from rural to urban areas
• Why do people usually move to urban areas?

  There are more job opportunities available
• What does migration describe?

  People moving between countries to reside
• How has increasing migration affected demand for groceries?

  It has increased demand for cultural food shops
• What are consumer lifecycle changes?

  Changes in buying habits or spending patterns
• How has Morrisons responded to changes in consumer expectations?

  By introducing online grocery shopping
• What do social changes include in the context of e-commerce?

  Growth of e-commerce and changing buying habits
• How can demographic changes affect a business?

  They can affect demand for products and services
• What is the impact of the ageing population in the UK?

  Demand for products and services can change
• How might Saga holidays need to respond to an ageing population?

  By increasing capacity for holiday packages
• What is happening to birth rates in the UK?

  Birth rates are continuing to increase
• How does an expanding population affect demand for products?

  It increases demand for products and services
• What must food producers do as the population increases?

  Increase production to meet demand
• How does migration affect demand for products and services?

  It can affect demand for various products