Lifestyle & Technological Environment

• How can lifestyle and technological advancements affect a business?

  They can affect a business in several ways
• What is the impact of increased consumer awareness of healthy eating?

  Consumers may demand healthier food options
• What action did McDonald's take in response to healthy eating trends?

  Introduced a healthier children's menu
• What product did Burger King introduce to cater to health-conscious consumers?

  A Whopper made with meatless meat
• How does increased consumer awareness of wellness affect product demand?

  Demand for fitness products is likely to increase
• What might happen to businesses like Vue due to increased demand for fitness products?

  They may need to adapt to changing hobbies
• What is the effect of advancements in e-commerce on consumer behavior?

  Demand for online shopping will increase
• How did Morrisons respond to the rise of e-commerce?

  They introduced online shopping later than competitors
• Who did Morrisons partner with for online food retail business?

  Ocado
• How must businesses adapt due to the growth of social media?

  They must update customer service procedures
• What do consumers expect from businesses regarding social media?

  To contact businesses through social media
• Why must businesses update their processes in relation to social media?

  To maintain competitiveness and meet expectations