SWOT Analysis

• What does SWOT stand for?

  Strengths, Weaknesses, Opportunities, Threats
• What are the components of a SWOT analysis?

  • Internal Strengths
  • Internal Weaknesses
  • External Opportunities
  • External Threats
• What is an example of a weakness in a SWOT analysis for Google?

  Example weakness - unspecified
• What is an example of a threat in a SWOT analysis for Google?

  The shift to voice search
• What is an example of an opportunity in a SWOT analysis for Google?

  Autonomous cars
• What is an example of a strength in a SWOT analysis for Google?

  Monopoly on search
• How does the shift to voice search represent a threat to Google?

  It may reduce traditional search traffic
• How could Google leverage its monopoly on search as a strength?

  By expanding into new markets and services
• Why are autonomous cars considered an opportunity for Google?

  They align with Google's technology and innovation goals
• What is the purpose of a SWOT analysis?

  To identify strengths, weaknesses, opportunities, and threats