Case studies and content analysis

• What is included in the definition of a case study?

  A range of information on individuals or groups
• What types of data can be included in case studies?

  Qualitative and quantitative data
• What is often the main source of data in case studies?

  Interviews
• What makes case studies special?

  The level of detail collected
• What type of individuals do case studies often investigate?

  Psychologically unusual individuals
• How can case studies be used to study events?

  By reviewing footage and interviewing people
• What is a snapshot case study?

  A short case study lasting a couple of hours
• What is a longitudinal study?

  A long case study observing changes over time
• Why are longitudinal studies expensive?

  They require funding over many years
• In which field have case studies been significantly used?

  Clinical psychology
• Who researched the patient referred to as Tan?

  Paul Broca
• What did Broca's research lead to the identification of?

  Broca's area in the brain
• What was the famous case study conducted by Freud?

  Little Hans
• What phobia did Little Hans have?

  A phobia of horses
• How did Freud conduct the case study of Little Hans?

  By sending letters to his father
• What does the case of Genie demonstrate?

  The importance of early years in development
• What is a strength of case studies?

  They provide in-depth and rich information
• What is a holistic approach in psychology?

  Understanding behavior from multiple perspectives
• Why can't findings from case studies be generalized?

  They often study unique individuals
• What is researcher bias in case studies?

  Influence of the researcher's perspective on findings
• What is a limitation of case studies regarding data collection?

  More data is collected than can be used
• What is the focus of the video on research methods in psychology?

  Content analysis
• How can case studies generate hypotheses?

  By providing insights that can be tested experimentally
• What technology can now confirm findings from Broca's research?

  FMRI brain scans
• What is a key advantage of quantitative data?

  It allows for tables, charts, and statistics
• What is content analysis used for?

  To analyze qualitative data in a quantitative way
• What are the strengths and weaknesses of case studies?

  Strengths:

  • In-depth and rich information
  • Holistic understanding of behavior
  • Unique cases can challenge theories

  
  

  Weaknesses:

  • Lack of generalizability
  • Potential for researcher bias
  • Scientific credibility questioned
• What are some examples of case studies mentioned?

  • Paul Broca and Tan
  • Freud and Little Hans
  • Genie and childhood development
• What is an artifact in the context of content analysis?

  Things humans make
• What types of materials can be analyzed in content analysis?

  Written words, advertisements, and films
• What is the first step in conducting a content analysis?

  Decide the research question
• What are coding units in content analysis?

  Examples of behavior linked to research questions
• Why is operationalization important in content analysis?

  It allows precise measurement of behaviors
• What is the purpose of a frequency table in content analysis?

  To record the occurrence of coding units
• What was the focus of the study by Waynforth and Dunbar in 1995?

  Theories of mate choice in sexual relationships
• What does the evolutionary theory suggest about mate choice?

  Men and women have different reproductive strategies
• How many lonely heart adverts were analyzed in the study?

  881 adverts
• What coding frames were used for physical attractiveness?

  Terms like athletic, attractive, and fit
• What did the study find about men's preferences in mates?

  Men preferred significantly younger mates
• How did women’s preferences differ from men’s in the study?

  Women preferred significantly older mates