Application

• how minority influence affects social change?

  * consistency shows unwavering and confident views

  * commitment shows perseverance

  * flexibility makes them come across as reasonable and cooperative
• how majority influence affects social change?

  * easier with majority than minority
• majority influence in the past?

  * minority beliefs about mental health eventually became majority beliefs

  *eg Mental Health Act 1959 followed pressure from society to look at mental health differently

  * made discrimination against mental health problems less common