Making groups of identical products at a time. Each batch is exactly the same e.g. same colour, can vary from ten to thousands, fast, flexible, poor production, frequent changes eg seasonal garden furniture
making large quantities of a product quickly and cheaply, efficient, production costs are kept as low as possible so the product will provide value for money, high initial set up costs, inflexible eg electronic products
The supply of goods would grow beyond consumer demand, and manufacturers turned to planned obsolescence and adverts using to manipulate consumer spending, so the product has a built in failure