streamlining

• what year was the streamlining movement?

  1940's
• what is streamlining also known as?

  American Industrial Design
• What else does streamlining link to?

  Art deco
• the movement was supported by Auto mechanics and futuristic designs

  the curved features on the designs resulted in the classic tear drop shape
• streamlining was known for its atomic style and space age futurism
• Streamline trains had rounded edges that reduced wind resistance and made them go faster.
• The goal was to reduce drag and improve fuel efficiency.
• During the movement Googie emerged which was a space like design which included geometric shapes, upswept roofs and bold use of glass and neon
• The atomic style was a design influenced by the atom and the structure of it
• who was the main influence artist for this time?

  Raymond Leowy
• what is Raymond often referred to as?

  father of industrial design
• during his time Raymond revised many logos creating them as what we know now, this gave them a simpler flashy look which increased sales
• Raymond created many products including, slanted windshields, built in headlights and wheel covers
• his success came from improving and enhancing the aesthetic of products