Types of Data

    Cards (10)

    • What is quantitive data
      Numerical and statistical displayed data
    • What is qualitative data
      nominal data that is an interpretation of language
    • What is a positive of quantitative data

      it is objectI’ve and easy analyse so perform comparisons between data
    • What is a positive of qualitative data
      Highly detailed and has a broad scope of data and high in external validity as it avoids misinterpretation of data
    • What is primary data
      It is the original data collected for the purpose of the study
    • Positives of primary data
      It is authentic data and fit for purpose
    • Negatives of primary data
      It is expensive and time consuming and not cost efficient
    • What is secondary data
      It is data not collected by the researcher and is pre-existing
    • Positives of secondary data
      collection of large amounts of data and cost and time effective
    • Negatives of secondary data
      There can be a variation in quality and accuracy of data and research may be outdated or invalid for researchers purpose
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