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Research Methods
Types of Data
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Created by
Ria Mistry
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Cards (10)
What is quantitive data
Numerical and statistical displayed data
What is
qualitative data
nominal data
that is an
interpretation
of language
What is a positive of
quantitative
data
it is
objectI’ve
and easy
analyse
so perform comparisons between data
What is a positive of
qualitative data
Highly detailed and has a broad scope of data and high in
external validity
as it avoids
misinterpretation
of data
What is
primary data
It is the original data collected for the
purpose
of the study
Positives of
primary data
It is
authentic
data and fit for purpose
Negatives of
primary data
It is
expensive
and time consuming and not
cost efficient
What is
secondary data
It is data not collected by the
researcher
and is pre-existing
Positives
of
secondary data
collection of large amounts of data and
cost
and time
effective
Negatives
of
secondary data
There can be a variation in
quality
and
accuracy
of data and research may be
outdated
or
invalid
for researchers purpose
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