Content analysis is a technique used to change qualitative data into quantitative data using pre-defined codes or categories
read the qualitative data and come up with pre-defined categories or codes to look out for
give examples of the categories or codes here
read the qualitative data
keep a tally for each code/category and compare/analyse the data
Evaluation of content analysis
S - high ecological validity
W - subjectivity
Thematic analysis
another form of content analysis is thematic analysis. This involves looking through the coding and the data and identifying specific themes that reoccur (e.g. childhood). This method however, keeps the data qualitative
Thematic analysis process
-read/watch the qualitative data (interviews)
-identify the common themes
-write up the common themes, using quotes (from the interviews) as your evidence
