Howard Giles 1970's

• What did the results of Giles' experiments indicate about Received Pronunciation (RP)?

  RP improved message trustworthiness
• What was the main focus of Giles' investigation?

  The effects of accents on perceptions
• Who investigated attitudes to accents in 1973?

  Horward Giles
• How were individuals judged in Giles' study?

  Based on their accents
• What accents were included in Giles' methodology?

  1. Received Pronunciation
  2. Dublin
  3. Edinburgh
  4. Geordie (Newcastle)
  5. Yorkshire
  6. West Country
  7. Cockney (London)
  8. Scouse (Liverpool)
  9. Brummie (Birmingham)

  10. Glasgow
• What scale did participants use to rate accents in Giles' study?

  A scale of agreement/disagreement
• What traits were participants asked to rate in Giles' study?

  Intelligence, openness, friendliness, authority