Proactive interference

• Proactive interference occurs when OLD information stored in LTM affects recall when learning new information. This usually occurs when the old information is similar to the new information.​

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• In the experiment the OLD information (List A starting with Apple) should have affected you remembering the new information (List B starting with Jacket). ​
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  An everyday example of proactive interference is when you are trying to remember the names of your new teachers and classmates: your memory for of your old teachers and classmates makes it difficult to remember the names of the new ones. ​