marketing

• What are the four floor plans for a shop?

  Loop, Free Flow, Spine, Grid
• What are the pros and cons of different shop floor plans?

  They vary in layout efficiency and customer flow
• What are some ways businesses promote their products or services?

  Advertising, sales promotions, public relations
• What are the benefits of successful promotion and advertising?

  Increased customer awareness and sales
• What are the risks of misleading promotions?

  Loss of customer trust and legal issues
• Why are promotion and advertising essential for businesses?

  They help reach and engage customers effectively
• What does promotion refer to in a business context?

  Methods to make customers aware of products
• What strategies are included in a promotional mix?

  • Advertising (radio, TV, internet)
  • Sales promotion
  • Personal selling
  • Direct marketing
  • Public relations
• How can advertising be categorized?

  Informative, persuasive, and corporate advertising
• What is an example of informative advertising?

  Product details on TV or radio
• What is the purpose of persuasive advertising?

  To appeal to emotions and drive purchases
• What is corporate advertising?

  Promoting the entire company, not just products
• What is social media marketing?

  Using social platforms to promote products
• What is content marketing?

  Creating blogs or videos to engage customers
• What is email marketing?

  Using email to communicate with customers
• What is search engine optimization (SEO)?

  Optimizing websites to rank well in searches
• What is pay-per-click advertising?

  Using ads to target specific keywords online
• What should be included in a promotional methods presentation?

  • Business identification
  • Strategies used
  • Advantages of strategies
  • Disadvantages of strategies
  • Effectiveness and customer satisfaction impact
• What is the definition of marketing?

  Process of attracting potential customers
• Why is marketing important?

  It helps businesses connect with customers
• What are the 5 P's of Marketing?

  1. Product
  2. Place
  3. Price
  4. Promotion
  5. People
• What does 'product' refer to in marketing?

  Goods or services meeting customer needs
• What should be considered regarding product quality?

  Safety, appeal, and regulatory standards
• What does 'place' refer to in marketing?

  Distribution channels and locations for products
• What is an example of a multi-channel approach in marketing?

  Pets at Home's physical and online stores
• What does 'price' reflect in marketing?

  The value of the product to customers
• What are pricing strategies?

  Discounts, premium pricing, or bundles
• What is an example of tiered ticket pricing?

  Basic admission versus VIP package
• What does 'promotion' include in marketing?

  Activities to inform and encourage purchases
• What should be considered in promotional activities?

  Target audience, messaging, and budget
• Who are 'people' in the marketing mix?

  Individuals representing the brand to customers
• What is the role of employees in marketing?

  Delivering customer experiences and brand reputation
• What is the purpose of the Pitch-Off Marketing Challenge?

  To convince investors to fund a product
• What should be included in a marketing pitch?

  • Invent a product
  • Plan using the 5 P's
  • Highlight product value to customers
  • Be confident in presentation
• What is the goal of delivering a perfect pitch?


  To impress and secure investment from investors