interested in 'imprinting' - developing a strong bond with the 'mother' in first few moments after birth
2 egg groups - one with mother, one in incubator
when incubator group hatched they imprinted on him, heading towards him instead of the mother when given the choice
imprinting behaviour is limited to a 'critical period' after birth
animals imprint on the first present moving object seen
irreversible and long lasting
attempt to mate with same 'object' they imprint on