Types of conformity

• Compliance

  • When a person changes their behaviour in a public place but not their private beliefs
  • Only happens in public places and is an artificial, short term change
• internalisation

  • opposite to compliance - deep and personal
  • when a person genuinely accepts group norms - in public and private
  • becomes a part of the way the person thinks
• Identification

  • a Moderate level of conformity
  • When we conform with behaviours and opinions of the group because there is something about the group that we value
  • We identify with the group and want to become recognised as part of the group
  • Internalise beliefs of the group on order to gain approval but can sometimes personally disagree with some things the group stands for