Content analysis

• What is content analysis similar to?

  Observational study
• How does content analysis gather data?

  Through indirect observations of artefacts
• What are examples of artefacts in content analysis?

  Conversations, letters, media
• What is the purpose of content analysis?

  To analyze qualitative data collected from interviews
• What does coding in content analysis do?

  Turns qualitative data into quantitative data
• What is the first step in coding qualitative data?

  Read through the artefacts for themes
• What should researchers create to categorize themes?

  A checklist
• What is the purpose of tallying in content analysis?

  To count occurrences of categories
• What are the strengths of content analysis using coding?

  • High ecological validity
  • Findings can be replicated and tested for reliability
  • Allows qualitative data analysis and conclusions
  • Enables statistical testing
• Why is observer bias a problem in content analysis?

  It reduces objectivity and validity of findings
• How can cultural bias affect content analysis?

  It influences interpretation based on language and culture
• What is a drawback of converting qualitative data into quantitative data?

  Loss of in-depth information
• What is thematic analysis used for?

  Finding themes within qualitative data
• How does thematic analysis organize data?

  By identifying key themes and categories
• What is the first step in thematic analysis of interview transcripts?

  Read transcripts to understand communicated meaning
• How are raw themes identified in thematic analysis?

  By writing each theme on a card
• What should be done after grouping themes in thematic analysis?

  Check emergent themes against original data
• What is produced at the end of thematic analysis?

  A summary table of key themes
• What are the strengths of thematic analysis?

  • High ecological validity
  • Findings can be replicated and tested for reliability
  • Identifies key themes for data organization
• How does observer bias affect thematic analysis?

  It reduces objectivity and validity of findings
• Why is cultural bias a concern in thematic analysis?

  It affects interpretation based on language and culture