What is the multi store model

• What is sensory memory?

  Memory of sensory input from senses
• What types of input does sensory memory include?

  Sight, sound, touch, taste, smell
• What is short-term memory's capacity range?

  5 to 9 items
• How is information primarily coded in short-term memory?

  Acoustic (sounds)
• What is the duration of short-term memory?

  About 18 seconds
• What is long-term memory?

  The permanent memory store
• How is information primarily coded in long-term memory?

  Semantic (meaning)
• What is the capacity of long-term memory?

  Unlimited capacity
• How long can long-term memory store information?

  Up to a lifetime
• What are the main types of memory and their characteristics?

  • Sensory Memory:
  • Input from senses
  • Short-Term Memory:
  • Limited capacity (5-9 items)
  • Acoustic coding
  • Duration: ~18 seconds
  • Long-Term Memory:
  • Permanent storage
  • Unlimited capacity
  • Semantic coding
  • Duration: Up to a lifetime
• Conrad (1964)


  Used to test the sensory register
• Conrad (1964) findings 


  Letters which are accoustically similar are harder to remember than things that are acoustically dissimilar