Controlled lab studies to maintain more objectivity and control within research
What is classical conditioning?
learning by association
What is the process of classical conditioning?
UCS -> UCR
NS + UCS
CS -> CR
How did Pavlov investigate classical conditioning?
Conditioned dogs to salivate when bell rings
Before conditioning:
UCS (food) -> UCR (salivation)
During conditioning:
NS (bell) + UCS (food)
After conditioning:
CS (bell) -> CR (salivating)
What is operant conditioning?
Where behaviour is shaped and maintained by its consequences
How did Skinner research operant conditioning?
Rats in a skinner box
When a rat pushed lever when the light was on is was rewarded with food
The behaviour was repeated due to desirable consequence
Pressed lever to also avoid electric shock
What are the 4 behaviour consequences?
Positive reinforcement
Negative reinforcement
Positive punishment
Negative punishment
What is positive reinforcement?
Receiving a reward when a behaviour is performed so it continues
What is negative reinforcement?
When the behaviour removes something unpleasant so it continues
What is positive punishment?
Behaviour stops as it causes an unpleasant consequence
What is negative punishment?
Behaviour stops because it causes something pleasant to be taken away
Strengths of behaviourism?
Uses well controlled research and scientific methods - focuses on the careful measurement of observable behaviour within controlled lab settings
Real world application - e.g. phobias are acquired through classical conditioning
What does the behaviourist approach state?
All behaviour is learned so it is influenced by our environment. The causes of behaviour are observable so we can measure them scientifically
Limitation of the behaviourist approach:
Research isn’t generalisable - based on animals, implies animals are the exact same as humans when they are not
Form of environmentalDeterminism - sees all behaviour as determined by past experiences, ignores any influence that Free Will might have. Ignores the influence of conscious decision