Reliable Points

• Government/Council Websites


  Must report on factual statistics - we live in a representative democracy, so it is their duty to be honest with us.
• BBC News


  • Run by a regulatory body (OFCOM) - ensures that the BBC does not provide biased material to readers
  • BBC is a publically owned body and has to report without bias meaning that a balanced view will be present.
  • requires two independantly verified sources before it can publish any material.
• Channel 4 news


  • Well respected - has high trust rates amongst UK sources of news.
  • Regulated by OFCOM - cannot promote a signle political agenda and must produce a fair and balanced report.
• The Guardian


  The Guardian is a high quality and respected broadsheet newspaper.
• Pressure Groups


  Pressure group = a group of people focused solely on that issue and therefore may be experts on the issue at hand.
• IPOS Mori


  • One of the largest and well-known market research companies in the UK.
  • SAMPLE SIZE - have a lot of people filled in the survey? The larger the number the more representative it is of the population
• YouGov


  • One of the largest worldwide market research companies
  • Online Surveys can be filled in and reach a lot of people who have access to the internet.
  • SAMPLE SIZE - the more people that fill it in the more representative it is of the population.