Menstrual synchrony , of the kind observed in the McClintock study is thought by many to have an evolutionary value
for our ancestors it may have been advantageous for females to menstruate together and therefore fall pregnant around the same time
this would mean that newborns could be collectively cared for within a social group increasing the chances of offspring survival
The validity of the evolutionary perspective has been questioned by some
Jeffrey Schank (2004) has argued that if there were too many females cycling together within a social group, this would produce competition for the highest quality males (and lowering the fitness of any potential offspring)
from this point of view the avoidance of synchrony would appear to be the most adaptiveevolutionarystrategy and therefore naturally selected