Application

• cues?

  * adverts usually make association between product and something that acts as cue

  * adverts can also make association with feelings, especially hunger for food adverts
• avoiding overload?

  * short term memory gets easily overloaded so tv presents info in small chunks
• repetition

  * is a form of rehearsal

  * allows things to be stored in long term memory
• autobiographical advertising

  * adverts using images and themes that people can associate with their own lives

  * aim is to associate product with positive feelings, making audience more likely to buy it
• development of neuropsychology

  well known memory test is wechsler memory scale which scores 5 areas:

  * auditory memory

  * visual memory

  * visual working memory

  * immediate memory

  * delayed memory

  it's successful in differentiating people with amnesia and other disorders from normal memory