roles

• one role the media has - to inform us 


  One role of the media is to inform us. This means to keep the public up to date on current affairs and breaking news. For example, during the Covid-19 pandemic the First Minister gave a daily briefing through the BBC to make sure people were informed about the rules to keep safe
• one role the media has - to influence us


  Another role of the media is to influence us. This means to make us think in a particular way or encourage us to vote or a certain party. For example, in the run up to the 2021 Scottish election the Daily Mail ran headlines warning voters of the SNP and supported the Conservatives while the National ran headlines making fun of the Conservatives and Boris Johnson.