Cards (2)

    • vicarious reinforcement
      • observing behaviour of others
      • imitation only occurs when behaviour is rewarded
    • mediational processes
      1. attention- extent to which behaviour is noticed
      2. retention- how well it is remembered
      3. motor reproduction- the ability of observer to perform behaviour
      4. motivation - the will to perform the behaviour, normally dependent on if it was rewarded/punished
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