Daily mail

• What is the primary focus of the video guide?

  The Daily Mail newspaper and industry
• What type of content does the video warn may be upsetting?

  Homophobic, anti-Semitic, and Nazi-supportive content
• Who owns and publishes the Daily Mail?

  Daily Mail and General Trust (DMGT)
• Since what year has the Daily Mail been in circulation?

  Since 1896
• Who is the current chairman of DMGT?

  Jonathan Harmsworth
• What is the annual revenue of DMGT?

  Approximately 2 billion pounds
• In how many countries does DMGT operate?

  40 countries
• What other print products does DMGT produce besides the Daily Mail?

  The Eye, Metro, and New Scientist
• What trend has been observed in print circulation over the last 20 years?

  Heavy decline in print circulation
• What is the Daily Mail's daily circulation figure?

  1. 1 million
• How many unique users visit the Daily Mail's website monthly?

  280 million unique users
• Why is the Daily Mail's website important for advertising revenue?

  Print circulation is declining, needing new revenue sources
• What types of advertising does the Daily Mail website offer?

  Banner ads, page takeovers, and sponsored content
• How many times has the Daily Mail won National Newspaper of the Year?

  Eight times in 17 years
• What is the role of the Daily Mail's team of editors and journalists?

  To write and find stories, and purchase stories
• How does the Daily Mail encourage interactivity with its audience?

  By inviting readers to submit stories
• Is the Mail Online free to access?

  Yes, it is free to access
• What is Mail Plus?

  A premium access website and app for exclusive content
• How many unique users does Mail Plus receive monthly?

  34,000 unique users
• What political stance does the Daily Mail generally support?

  Conservative ideology
• What historical controversy did the Daily Mail face in the 1930s and 1940s?

  Pro-Nazi articles and support for Hitler
• What was the public reaction to the Daily Mail's article about Stephen Gately in 2009?

  25,000 complaints and advertisers pulled ads
• What did the Daily Mail publish about Ed Miliband's father in 2013?

  An anti-Semitic article
• What did an ex-member of the Daily Mail staff expose in 2015?

  Copying material without credit and false reports
• What did the Daily Mail incorrectly report in 2017?

  A man had a bomb when he did not
• What legal action did Meghan Markle take against the Daily Mail in 2019?

  She sued for libel
• What did Melania Trump successfully sue the Daily Mail for?

  Suggesting she worked as an escort
• What controversy did the Daily Mail face in 2015 regarding a terrorist attack?

  Attempting to buy footage despite police restrictions
• How do advertisers influence the Daily Mail's content?

  They withdraw ads if content is controversial
• How does the Daily Mail target different audiences?

  By having separate versions for Scotland, Ireland, and India
• What partnership did DMGT form with the People's Daily?

  To gain exclusive access to news from China
• What was the purpose of launching Daily Mail TV in 2017?

  To promote the brand and reach a global audience
• What campaign did the Daily Mail start during the COVID pandemic?

  To secure safe PPE for NHS staff
• How does the Daily Mail use social media for promotion?

  To drive traffic back to their website
• What is the purpose of clickbait on the Daily Mail's website?

  To attract readers with sensationalized headlines
• What moderation methods does the Daily Mail use on its website?

  Human moderators and algorithmic moderation
• What challenges does the Daily Mail face regarding social media regulation?

  Less control over comments and no regulatory body
• Why might the Daily Mail allow offensive comments to remain visible?

  All publicity is good publicity
• What are the key controversies associated with the Daily Mail?

  • Pro-Nazi articles in the 1930s and 1940s
  • Homophobic article about Stephen Gately in 2009
  • Anti-Semitic article about Ed Miliband's father in 2013
  • Exposé on journalistic techniques in 2015
  • False report about a bomb in 2017
  • Libel lawsuit from Meghan Markle in 2019
  • Successful lawsuit from Melania Trump in 2017
  • Attempt to buy footage of a terrorist attack in 2015
• What are the advertising strategies used by the Daily Mail?

  • Banner ads and page takeovers
  • Sponsored content and competitions
  • Free access to the Mail Online
  • Use of clickbait for attracting readers