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Demand micro economics
Elasticity of demand
Price inelastic demand
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What does price elasticity of demand (PED) measure?
PED measures the
responsiveness
of demand to a
change
in
price.
What is the formula for calculating PED?
PED = % change in
quantity demanded
/ % change in
price
.
What are the different PED coefficients and their relevance to business?
0: Perfectly inelastic - Business can charge any price.
0 < 1 (less than 1): Price inelastic - Raise price, demand decreases, total revenue increases.
1: Constant elasticity - Price change does not affect total revenue.
1 > ∞ (more than one) : Price elastic - Lower price, demand increases, total revenue increases.
∞: Perfectly elastic - Price increase leads to zero demand.
What does perfectly inelastic demand imply?
Demand remains constant regardless of
price changes
.
Give an example of a perfectly inelastic product.
Fuel is an example, as demand remains constant despite
price
changes.
What does price inelastic demand indicate?
Quantity demanded
changes by a lesser amount when
price changes
.
What should a firm do if a product is price inelastic?
A firm should raise the price to increase
total revenue
.
What does price elastic demand imply?
Quantity demanded
changes by a greater amount when
price changes
.
What should a firm do if a product is price elastic?
A firm should lower the price to increase
total revenue
.
What does a perfectly elastic product indicate?
Any
price increase
leads to
zero demand
.
How does PED influence total expenditure?
If PED is
elastic
(>1), a
price rise
causes total expenditure to fall.
What happens to total expenditure if PED is inelastic (<1)?
A price
rise
causes total expenditure to rise.
What does total expenditure depend on?
Total expenditure
depends on the
PED
of the good or service.
How to calculate
PED
Step 1.
Change in demand
/orignal demand x 100
Step 2.
Change in price
/
original price
x 100
Step 3. Step 1/ Step 2
What is a
griffen good
A griffen good is a low income non luxury product that has the same properties as an
inferior
product
What does elasticity theory examine?
It examines sensitivity of one
variable
to another
What is an elasticity coefficient?
It measures the response of one
variable
to another
What symbols are used in elasticity theory?
+ for positive, - for negative numbers
How do you calculate the percentage change in price?
New price - old price / old price x 100
How do you calculate the percentage change in quantity demanded?
New quantity demanded
-
old quantity demanded
/ old quantity demanded x 100
What does price elasticity of demand (PED) measure?
It measures
responsiveness
of demand to price change
What is the formula for PED?
PED = % change in
quantity demanded
/ % change in
price
What are the different PED coefficient categories and their implications for business?
0:
Perfectly inelastic
(charge any price)
0 < 1:
Price inelastic
(raise price, total revenue increases)
1:
Constant elasticity
(no change in total revenue)
1 > PED >
∞
:
Price elastic
(lower price, total revenue increases)
∞:
Perfectly elastic
(no demand if price increases)
What does perfectly inelastic demand imply?
Demand remains constant regardless of
price changes
Give an example of a perfectly inelastic product.
Fuel, as demand stays
constant
What does price inelastic demand indicate?
Demand changes by a lesser amount with
price changes
What should a firm do if a product is price inelastic?
Raise price to increase
sales revenue
What does price elastic demand imply?
Demand changes significantly with
price changes
What should a firm do if a product is price elastic?
Lower price to increase
sales revenue
What does a perfectly elastic product mean?
Demand becomes
infinite
with price changes
How does PED influence total expenditure?
If PED > 1,
price
rise causes total expenditure to fall
What is the significance of PED for businesses?
It helps determine
pricing strategies
How do you interpret PED values?
Values > 1 indicate
elastic demand
What factors influence price elasticity of demand?
Availability of
substitutes
: More substitutes = more elastic
Frequency of
purchase
: Frequent purchases = more elastic
Necessities
: Lower elasticity, must buy regardless of price
Luxury goods
: Higher elasticity, sensitive to price changes
How does the availability of substitutes affect demand elasticity?
More substitutes make demand more
price sensitive
How does frequency of purchase influence demand elasticity?
Frequent purchases
make demand more elastic
Why do necessities have lower price elasticities?
Consumers
must purchase them despite price changes
How do luxury goods affect demand elasticity?
Luxury goods are more sensitive to
price changes
What is competitive pricing?
Pricing
similar
to close
competitors
What is skimming pricing?
High initial price for
unique
products
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