Household and Families

• What was once the most common family unit?

  The extended family
• What does the extended family consist of?

  Three generations living together
• What is the modern family structure?

  The nuclear family
• How is a family household defined today?

  A shared residence and common housekeeping
• What are some examples of non-traditional family structures?

  Step families and one-parent households
• What does POSSLQ stand for?

  Persons of Opposite Sex Sharing Living Quarters
• What has changed about family structures today?

  They are more diverse than before
• What trend is observed in marriage rates?

  Falling numbers of marriage
• What has been the trend in divorce rates?

  Increasing number of divorces
• What is a notable trend regarding family size?

  Families are becoming smaller
• How many families were there in the UK in 2023?

  19.5 million families

  
• What are the two basic types of decisions regarding sex roles?

  Autocratic and syncratic decisions
• What factors determine the degree of decision-making in families?

  Sex-role stereotypes, spousal resources, experience, socio-economic status
• What are the types of decisions made in families?

  • Autocratic decisions: made by one spouse
  • Syncratic decisions: made jointly
• What is the role of marketers regarding family decision-making?

  They must watch purchasing areas governed by decisions
• What are the stages of consumer socialization in children?

  1. Limited (under 6)
  2. Cued (6-12)
  3. Strategic (over 12)

  
• How do parents influence consumer socialization?

  Both directly and indirectly
• What is consumer socialization?

  The process of acquiring marketplace skills

  
• What influences children's learning about cultural values?

  Television and social media
• What are the parental styles in consumer socialization?

  • Authoritative
  • Authoritarian
  • Indulgent
  • Neglecting
  • Restrictive
  • Permissive
  • Hostile
  • Warm
• What is the role of parents in consumer socialization?

  Teaching rational aspects of consumption
• How do children influence purchase decisions?

  More in less expensive products
• What strategies do adolescents use to influence purchases?

  Bargaining, persuasion, emotional requests
• What are the characteristics of families with greater agreement on adolescent influence?

  • Older fathers
  • Concept-oriented communication
  • Fewer children
  • Mother works fewer hours
• What is the significance of the Marriage Menu Study?

  Investigates transition from single to marriage
• What happens to food shopping during the transition to marriage?

  Becomes more regular and organized
• What evidence is found regarding traditional domestic roles?

  Women continue to compile shopping lists
• How do men's preferences affect food shopping?

  They are accommodated in shopping decisions
• How has the family evolved according to Oláh et al (2013)?

  • Negotiated roles
  • Influenced by macro structures
  • Blurring boundaries of work and family
• What is the significance of the Five Stages of Consumer Development?

  It outlines children's consumer development stages

  
• What is the role of cognitive development in children as consumers?

  It affects their storage and retrieval strategies
• What is the ABX Paradigm in family communication?

  A model of child-parent communication dynamics
• What are the types of parental styles in consumer socialization?

  Authoritative, authoritarian, indulgent, neglecting
• How do parents influence their children's consumer behavior?

  Through direct and indirect influences
• What is the role of family communication in consumer socialization?

  It shapes children's understanding of consumption
• How do children perceive their influence in family purchases?

  They often overstate their influence
• What factors contribute to parental influence in consumer decisions?

  Situation specific and varies across products
• What is the significance of the study by Foxman et al (1989)?

  It examines children's influence in family purchases
• What are the strategies adolescents use to influence family purchases?

  Bargaining, persuasion, emotional requests