Personality and Self

• How are perceptions defined in the context of this course?

  What we see and how we relate to it
• What example is used to illustrate perceptions?

  The Coca Cola campaign
• How do perceptions influence consumer behavior?

  They affect how consumers relate to products
• What is self-concept defined as?

  Beliefs about one's own attributes
• Why is self-concept considered complex?

  It depends on personal assessment of attributes
• What does the term 'persona' mean in relation to personality?

  A mask or pattern of thoughts and feelings
• How does self-esteem relate to self-concept?

  It reflects the positivity of self-concept
• What was the outcome of the Dove Real Beauty campaign?

  It highlighted women's negative self-perceptions
• What is the difference between actual self and ideal self?

  Actual self is realistic, ideal self is aspirational
• What is impression management?

  Controlling information to create an ideal image
• How do influencers engage in impression management?

  By curating idealized images for social media
• What is the existential self?

  The self-concept emerging in early childhood
• What influences the categorical self?

  External influences like culture
• What does the term 'categorical self' refer to?

  A self influenced by external factors
• How does culture affect self-perception?

  It shapes behaviors and ways of thinking
• What is the categorical self subject to?

  External influences
• How does culture influence self-perception?

  It shapes patterns of behavior and thinking
• Why is understanding cultural patterns important in international business?

  To show cultural appreciation and adapt
• What are the different types of self mentioned?

  • Cultural self
  • Actual self
  • Ideal self
  • Malleable self
• How does the self change according to different situations?

  We adopt different self-concepts based on context
• What is the ideal self?

  Aspirational vision of who I want to be
• What is the looking glass self?

  Adjusting self based on feedback from others
• How do consumers use products to match their self-concept?

  By choosing products that reflect their identity
• What do consumers choose when trying to match their ideal self?

  Status symbol products
• What is the ideal social self?

  How others perceive my ideal self
• What is the responsibility of companies regarding online content?

  To ensure consumer well-being and health
• What challenge does algorithmic bias present?

  It affects the representation of beauty standards
• What are the implications of digital self on consumers?

  • Influences self-perception
  • Affects mental well-being
  • Creates unrealistic beauty standards
  • Impacts consumer behavior