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Matthew Hurst
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Cards (91)
What is the purpose of a business plan?
To guide from
business idea
to reality
How long is a typical business plan period?
Often
3
,
5
, or
10
years
Why is a business plan essential for new businesses?
It helps raise
capital
or
loans
What should a business plan quantify?
Objectives
,
cash flows
, and production figures
What is the first step in preparing a business plan?
Research and assess
feasibility
What types of research are important for a business plan?
Primary
and
secondary research
Why is knowing the target market important?
To assess demand for the
product
What is a key reason for attracting potential investors?
To raise
finance
for the business
What must a business plan include to attract investors?
A
written
plan outlining the business idea
What is the role of a business plan after starting a business?
To guide
operations
and decision-making
How does a business plan help in measuring progress?
It provides
benchmarks
to compare against
What must a business plan comply with?
All necessary
laws
and
regulations
What is the executive summary in a business plan?
A
synopsis
of the entire business plan
When should the executive summary be written?
Last
, but presented first
What does the business opportunity section describe?
How the
business idea
came about
What factors should be included in the business opportunity section?
Market size
,
target customers
, and
competition
What is the operational plan's purpose?
To outline
daily business operations
What should an operational plan include?
Business objectives
,
staffing
, and quality standards
What does the marketing plan detail?
Marketing
strategies
and customer
demographics
Why is demographic information important in a marketing plan?
It helps target specific
customer groups
What should a marketing plan highlight?
Unique selling points
of the product
What is a crucial aspect of modern marketing?
Targeted advertising
based on
data
How do companies like Amazon use customer data?
To tailor
marketing strategies
effectively
What is the significance of a business plan for investors?
It
provides
a
structured
overview
of
the
business
What do YouTube and Facebook do with your browsing history?
They target ads based on your history
How do companies use your information from social media?
To sell
targeted ads
to brands
What should you highlight in your marketing plan?
Unique selling points
of your product
What is the purpose of financial forecasts in a business plan?
To estimate future
profits
and
expenses
What is the main goal of any business?
Create
wealth
Why is careful management of financial resources crucial?
To earn a good
return on investment
What should you include in your financial forecast?
Income
and
expenditure projections
How can you show a bank your financial expectations?
By providing
revenue forecasts
and
break-even analysis
What are the key sections of a business plan?
Marketing plan
Operational plan
Financial plan
What does a marketing plan include?
Description of
product
or service
What is the significance of comparing your product to competitors?
To show how your
product
is
better
What should you estimate in your marketing plan?
Market share
and
demand
Why is it important to have a realistic marketing outlook?
To set achievable
sales targets
What should be included in your operational plan?
Production process and equipment outline
What are fixed assets in a business?
Long-term tangible assets like machinery
What is the purpose of a feasibility study?
To determine if a business idea is viable
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