Stakeholder Mapping (model)

• • Stakeholder mapping highlights that not all stakeholders are equal which may affect the way a business communicates with different groups and how much attention is paid to their views
• What are the 4 categories in the stakeholder mapping?


  Keep satisfiedManage closelyMonitor (minimum effort)Keep informed
• Stakeholder Mapping

  
• Businesses should focus more on stakeholders with high power and high interest
• Regular communication and engagement with high-power, high-interest stakeholders is important
• Stakeholders with low power and low interest require less frequent communication and management focus