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Paper 2
Online, social, participatory media
Taylor swift
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Cards (204)
Which exam boards feature
Taylor Swift's
online media in their specifications?
Educast
GCC media studies and
AQA
A level media studies
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Why is it acceptable if students cannot find the same examples of
Taylor Swift's
social media as shown in the video?
Because social media examples change on a day-to-day basis
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How is
Taylor Swift
perceived in terms of her audience demographics?
She is seen as family-friendly with a young audience
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How does
Taylor Swift
target young audiences through her
social media
collaborations?
By featuring young celebrity collaborations like
Sadie Sink
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What type of images does
Taylor Swift
share to appeal to a young, fun-loving audience?
Images of herself with friends at
parties
, drinking
wine
or
champagne
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What does
Taylor Swift
avoid showing in her
social media
to maintain a family-friendly image?
Images of getting drunk or getting tattoos
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How has
Taylor Swift's
career longevity affected her audience demographics?
Many of her fans have grown up with her and are now in their 20s to 40s
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Which social media platform does
Taylor Swift
use to connect with her audience over 30?
Facebook
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How does
Taylor Swift
engage her older fans through her social media?
By mentioning her older
albums
and their
re-recordings
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What type of merchandise does
Taylor Swift
offer that suggests her audience includes adults with children?
Merchandise available for
Mother's Day
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How does the availability of
vinyl
music appeal to
Taylor Swift's
audience?
It targets older audiences who appreciate vinyl's comeback
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How can fans sort merchandise on
Taylor Swift's
website?
By
album
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What is the predominant gender of
Taylor Swift's
target audience?
Female
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What type of content related to women does
Taylor Swift
feature on her platforms?
Female
celebrities, friendship groups, and women's issues
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How does the
representation
of men differ from women on
Taylor Swift's
social
media
?
Men are marginalized compared to the focus on women
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How does
Taylor Swift
appeal to her global audience?
By using
country flag
emojis in her posts
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What effect does
Taylor Swift's
collaboration with global
celebrities
have on her audience?
It helps to target people living in different countries
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What is notable about
Taylor Swift's
collaboration with
Post Malone
?
He is not the typical artist associated with her
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How does
Taylor Swift
engage with her
LGBTQ+
fan base?
By sharing supportive messages and featuring rainbow colors
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What is the potential downside of
Taylor Swift's
inclusive messages?
Some
audiences
may be put off by her political stance
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How did
Taylor Swift's
political stance during the
2020
election affect her audience?
It targeted her more left-wing, liberal Democratic audiences
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What impact did
Taylor Swift's
voting encouragement have on
voter registration
?
It led to a
surge
in voter registrations
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How does
Taylor Swift
engage with her active
online
audience?
By sharing fan posts and tagging fans in her content
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What is the significance of the
Taylor Swift
anti-hero challenge
?
It encourages fans to share their own experiences on social media
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What
feature
does
Taylor Swift's
website offer to personalize the fan experience?
Creating custom playlists of her songs
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How does
Taylor Swift
make her merchandise feel exclusive?
By offering
limited edition
sales for a short time
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What techniques does
Taylor Swift
use to engage her audience in her posts?
Direct address
and
rhetorical questions
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What is the
racial diversity
like on
Taylor Swift's
social media?
There is a lack of racial diversity
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How does
Taylor Swift's
content appeal to audiences seeking
escapism
?
Through glamorous costumes, exciting dance routines, and aspirational lifestyles
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How does
Taylor Swift
balance her glamorous image with relatability?
By sharing personal moments like home videos and casual photos
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What strategy does
Taylor Swift
use to create anticipation for new albums?
By teasing audiences and sometimes wiping her
social media
clean
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What are the key strategies
Taylor Swift
uses to engage her audience?
Collaborations with
young celebrities
Sharing personal and relatable content
Engaging with fans through social media
Offering personalized experiences on her website
Creating anticipation for new content
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What are the strengths and weaknesses of
Taylor Swift's
approach to
inclusivity
in her messaging?
Strengths
:
Appeals to diverse audiences
Shows support for marginalized communities
Weaknesses
:
May alienate
conservative
audiences
Risk of controversy over political messages
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What is the focus of the
video guide
mentioned in the study material?
The focus is on
Taylor Swift's
online social media and website representation.
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Which exam boards feature
Taylor Swift's
online media in their specifications?
Educast
GCC media studies and
AQA
A level media studies.
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How are women traditionally represented in the
media
?
Women are often represented in domestic roles, such as at home with children.
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How does
Taylor Swift's
representation differ from traditional media representations of women?
She is shown in positions of power, success, wealth, and independence.
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What type of shots are frequently used in
Taylor Swift's
media to convey her power?
Low angle shots of her appearing on
stage
.
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What does the imagery of
Taylor Swift
surrounded by crowds of fans connote?
It connotes success and popularity.
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How does
Taylor Swift
challenge traditional stereotypes of women in their 30s?
She is independent and does not have children yet.
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