Culture Bias

    Cards (6)

    • Ethnocentrism
      • seeing things from the point of ourselves and our social group. Evaluating ourther groups of people using the standard's and customs of one's own culture
      • usually a superiority issue
      • e.g. supporting your own football team and believeing that they are the best team in the whole world
    • Ethnocentric Alpha and Beta Bias

      • ethnocentrism is an example of alpha bias because your considering your own culture to be different and better , resulting the consequence of believeing that other cultures and their practises should be devalued
      • ethnocentrism can lead to beta bias if the psychologist believes that their world view is the only view (they are ignoring al other views)
    • Cultural Realitivism
      • the view that behaviour cannot b judged properly unless it is viewed in the context of the culture in which it originates
      • can lead to alpha bias - assumptions of real differences leads psychologists to overlook universals (Mead in Papa New Guinea)
      • can lead to beta bias - mainly through mental disorder - what is considered to be normal in one culture may not be in another (deviation from social norms)
    • Consequences of Cultural Bias

      • P - creates socially sensitive research
      • E - US Army IQ test, used western standards of intelligence resuting in many immigrants and African-Americans not passing the test and ending up on the front lines
      • E - easily can lead to stereotypes being further reinforced or created
      • L - becomes an issue and should be avoided
    • Emic + Etic Distance
      • P - many research is "emic" focusing on only the one culture and specific cultural phenomena, creates the issue of non-generalisability without bias
      • E - "etic" is better approach because it seeks universals of behaviour - can be done by using indigenous psychologists to not create bias
      • E - David Buss - studied mate preference where data was collected from 37 different culture, which used indigenous psychs.
      • C/A - many researchers believe they are etic when they are emic (e.g. Ainsworth's SS)
    • Indigenous Psychologies
      • P - counter ethnoc. by encouraging indigenous psychologies
      • E - Afrocentrism - central ideas that all black people have roots in Africa + psych theories about these people should be African-centred and represent African values
      • E - disputes European values being universally appropriate and thatthey devalue non-Europeans and are irrelevant to life and culture of African People
      • L - Led to dev of theories relevant to life and culture of African people
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