Filter 2: Similarity in attitudes
Because filter 1 has already narrowed the field of availables down, Kerckhoff and Davis found that couples will often share similar and important beliefs and values.
Similarity in attitudes was found to be the most important factor in the development of relationships but only for those couples who had been together less than 18 months
We find this similarity attractive!
Supporting evidence: Donn Byrne (1997)
Suggested that this similarity causes attraction - the law of attraction