conformity

• What does social influence refer to?

  How others can influence our behaviour
• What are the key studies in social influence?

  Asch, Zimbardo, and Milgram's research
• What are the two main types of social influence explanations?

  Informational and normative social influence
• What are the three types of conformity according to Kelman?

  • Compliance
  • Identification
  • Internalisation
• What is compliance in terms of conformity?

  Going along with others in public only
• What is identification in terms of conformity?

  Changing behaviour and beliefs in a group
• What is internalisation in terms of conformity?

  Genuinely accepting a group's norms
• Give an example of compliance.

  Laughing at a joke you dislike
• Give an example of identification.

  A police officer upholding laws at work
• Give an example of internalisation.

  Becoming vegetarian due to flatmates
• What is normative social influence?

  Conforming to be accepted and liked
• What is informational social influence?

  Conforming because we believe the group is correct
• In the scenario, why did someone conform to watch a horror movie?

  Due to normative social influence
• In the scenario, why did someone conform to queuing on the left?

  Due to informational social influence
• What does A02 refer to in exam questions?

  Application of psychological knowledge
• What is a strength of informational social influence?

  Research support from Lucas et al. (2006)
• What did Lucas et al. (2006) find?

  More conformity in difficult math problems
• What is a limitation of ISI and NSI?

  They may work together in conformity
• What did McGhee and Teevan (1967) find?

  Students with a need for relationships conform more
• What did Asch (1951) find about conformity?

  Participants conformed to wrong answers for acceptance
• What happens to conformity rates when responses are written down?

  Conformity rates fall to 12.5%
• What is an important skill in AQA A-level psychology evaluation?

  To analyze strengths and limitations
• What are the strengths and limitations of NSI and ISI?

  Strengths:

  • Research support for both explanations
  • Individual differences in conformity responses

  
  

  Limitations:

  • They may work together
  • Not everyone is affected equally
• What is the structure of a 16-mark essay question?

  A01: 6 marks, A03: 10 marks
• What is a task for homework related to conformity?

  Create a revision resource for conformity