Commercialisation and media

• What is the focus of today's lesson?

  Contemporary issues in sport
• What is commercialization in sport?

  Using sport to make a profit
• What is the golden triangle in commercialization?

  Link between sport, sponsorship, and media
• How does greater media exposure affect sponsorship?

  More media leads to increased sponsorship opportunities
• How does increased media viewership impact ticket sales?

  Higher viewership can lead to increased ticket sales
• What significant financial deal is mentioned regarding the Barclays Premier League?

  Sale of TV rights for billions
• What role do pay-per-view events play in commercialization?

  Media controls pay-per-view for profit
• What is one example of increased media exposure in women's sports?

  BBC showcasing women's football
• How does freedom of movement affect commercialization in sports?

  Allows teams to reach global markets
• What is an example of dedicated TV channels for sports?

  Sky Sports Premier League
• How do dedicated TV channels impact media rights sales?

  Increase the selling of media rights
• What was the effect of the London 2012 Olympics on beach volleyball participation?

  800% spike in beach volleyball interest
• How does increased professionalism in sports affect media attractiveness?

  More professionalism makes sports more attractive
• What is a common advertising strategy during sports broadcasts?

  Multiple ad slots during halftime
• How does increased media presence benefit sports commercialization?

  Wider access leads to larger profit markets
• What is the relationship between increased media and sports participation?

  More media leads to increased sports participation
• What are the main factors that led to the commercialization of sports?

  • Greater media exposure
  • Freedom of movement for performers and spectators
  • Rise of dedicated TV channels
  • Increased professionalism in sports
  • Enhanced advertising opportunities
  • Increased media presence
• What should students create regarding the factors of commercialization?

  A hook for the factors of commercialization
• What is the focus of the lesson discussed in the video?

  Commercialization in sport
• Why is a gymnast's bridge position more stable than a handstand?

  It has a lower center of gravity
• What are the four aspects to consider regarding commercialization in sport?

  • Impact on society
  • Impact on sport
  • Impact on performers
  • Impact on spectators
• What is a positive impact of commercialization on society?

  Increased economic activity from branded equipment
• What is a negative impact of commercialization on society?

  More people prefer watching sports than participating
• How does commercialization impact sports funding?

  It leads to greater funding and exposure
• What is a negative effect of commercialization on sports traditions?

  Loss of tradition due to media influence
• What example illustrates the loss of tradition in sports?

  Changing goal sizes for American audiences
• What is a positive impact of commercialization on performers?

  Increased income and fame
• What is a negative ethical concern for performers due to commercialization?

  Unethical sponsorships from betting companies
• How does commercialization affect spectators positively?

  Access to watch sports on mobile devices
• What is a negative impact of commercialization on spectators?

  Increased pressure leading to violence
• What are the five main effects of commercialization in sports?

  1. More people participating
  2. Increased participation among young people
  3. More professional workers in sports
  4. Increased participation of ethnic minorities
  5. Greater funding for sports initiatives
• What is the relationship between spectatorship and commercialization?

  More spectators lead to greater commercialization
• What is a major effect of increased mainstream media on sports?

  More sponsorship and funding for sports
• What is a positive impact of commercialization on sports events?

  More funding leads to better tournaments
• What is a negative impact of commercialization on women's and disabled sports?

  It does not have the same impact as on men's sports
• What is a consequence of brand association in sports?

  Stadiums may change names for sponsorship
• What is a negative aspect of subscription-based sports viewing?

  Higher costs to watch favorite sports
• What is the golden triangle in sports?

  • Relationship between sport, sponsorship, and media
  • Influences funding and participation
  • Affects how sports are marketed
• How does the golden triangle affect sports today?

  It links sponsorship and media to sports
• What year are we examining the development of media from?

  1850