a theory in forgetting in long term memory and this is when one memory gets in the way of another - can block the pathway or forget the memory entirely
proactive interference - old information is disrupting new information
e.g. memorising a new phone number and the old one carries on interfering
retro active interference - new information disrupts old
e.g. when learning a new language for example spanish while already knowing french the new spanish words may begin to interfere with the old french words
similarity - interference is more likely to occur when the two pieces of information are similar this is due to response competition
time sensitivity - interference is less likely to occur when there is a larger gap between the instances of learning
schmidt et al (2000) investigated retroactive interference using the memory of childhood street names
11-79 year olds were sent a questionnaire containing a map of the area around their old school without street names
it was found the more times an individual moved home, the fewer street names recalled
a negative correlation between number of times moved house and street names recalled
greenberg and underwood (1950) asked participants to learn 10 paired word lists
then gave the participants 48hrs before recall and this was repeated four times
it was found the number of correctly recalled word pairs decreased the more word pairs had been learnt previously
thus provides evidence for pro-active interference, as the previously learnt word combinations caused confusion in the coding of the later word first
mcgeoch found that interference was worse when memories are similar
studied retro active interference by changing the amount of similarity between two sets of materials
participants had to learn a list of words until they could remember this with 100% accuracy
then they were provided with a second list
retrieval failure is not being able to access memory's that are there
cue dependent forgetting - information in LTM but forgetting happens due to absence of appropriate cues/ prompts encoded a the same time
context dependent cues - aspects of the external environment work as cues to memory. so being in a different place would inhibit memory as we would lack environmental cues
godden and baddeley (1975) studied divers, asking them to learn new material either on dry land or while underwater
then tested either on dry land or water it was found recall was worse if in different context and best if same
for example information was learnt under water was recalled best under water
this suggests being in the same environment for both learning and recall aids recall by providing context cues
state dependent cues - aspects of our internal environment work as cues to memory. so being in a different emotional state would inhibit memory as we would lack state dependent cues