Moscovici's Study

• What was the procedure in Moscovici's study?

  Participants reported the color of slides shown to them
• What were the findings of Moscovici's study regarding consistency?

  Conformity was higher in the consistent condition than in the inconsistent condition
• What was the sample size in Moscovici's study?

  172 female participants
• What did the participants in Moscovici's study have to do?

  State the color of each slide shown to them
• How did Moscovici's findings contribute to the understanding of minority influence?

  They showed that a consistent minority is significantly more influential
• What was the main conclusion of Moscovici's study?

  A consistent minority can significantly influence a majority