wundt did his experiments in carefully controlled conditions e.g empirical which encouraged other researchers (behaviourism) to do the same and be more scientific.
impacts later approaches such as the cognitive approach. studies internal mental processes which has its origins in the work of wundt.
criticism of introspection- lacked scientific rigour
-only observable behaviour can be objectively measured, not somebodies thought.
criticism of introspection- unreliable
subject reports differed to the same stimulus and so his work couldn't be replicated.