Codes + conventions

• What does it mean that representations are constructed?

  They are not direct reflections of reality
• What is the relevance of media language in representation?

  It helps construct representations in media
• What is the process through which media products are constructed?

  Through mediation to communicate meanings
• What are the elements of media language used in representation?

  • Technical codes
  • Audio codes
  • Iconography
• What do technical codes include in media representation?

  Camera shots, angles, movements, and editing
• How do technical codes affect audience positioning?

  They construct representations and position audiences
• What are audio codes in media representation?

  Diegetic and non-diegetic sounds
• What role does audio play in constructing representations?

  It contributes through soundtracks and dialogue
• What is iconography in the context of media representation?

  Use of symbols like clothing in context
• Why is clothing important in representation?

  It reflects cultural context and character roles
• How do producers consider iconography when creating characters?

  They ensure it aligns with cultural context