Production

• What is the impact of globalization on television?

  It has led to global distribution of products
• How has Nordic Noir gained popularity despite language barriers?

  Audiences are more accepting of subtitles
• Which BBC channel has established Non-English-Language programmes?

  BBC Four
• What role does BBC Four's Service Licence state it has?

  To reflect UK and international arts and culture
• What types of programming does BBC Four's remit include?

  International and foreign language films and dramas
• What was the original broadcaster of The Bridge?

  BBC Four
• Who was the main distributor of The Bridge?

  ZDF Enterprises
• How many countries was The Bridge distributed to?

  Over 150 countries
• What marketing strategies were used for The Bridge?

  • Posters and trailers
  • Website promotion
  • BBC Four branding for quality recognition
  • Community sense through detective team
  • Focus on character Saga as anti-hero
  • Iconic Swedish/Danish setting
  • Radio Times cover featuring Saga
• What does the character of Saga represent in The Bridge's marketing?

  She is portrayed as a troubled anti-hero
• What iconic image is associated with The Bridge's setting?

  The Oresund Bridge
• What was the tagline used by Radio Times for The Bridge?

  Hot Scandinavian dramas for cold winter nights
• What international remakes of The Bridge illustrate its success?

  • The Tunnel (Anglo/French production)
  • The Bridge (US version on FX network)