Hesmonhalgh - cultural industries

• What type of broadcaster is the BBC classified as?

  Public service broadcaster
• What is one strategy the BBC uses to minimize risk?

  Vertical integration
• What was The Bridge?

  A Swedish/Danish co-production
• Who distributed The Bridge globally?

  ZDF Enterprises
• What is a key strategy used by the BBC regarding cultural products?

  Formatting their cultural products
• How does familiarity with genre conventions help the BBC?

  It minimizes risk for new products
• What branding was The Bridge part of in the UK?

  Nordic Noir branding
• What marketing strategy was used for The Bridge and similar programs?

  Grouping together programmes under a new brand
• What phrase was used to describe the Nordic Noir genre in marketing materials?

  A world of flawed heroes and dark criminal minds
• What narrative elements does The Bridge contain?

  Enigmatic narratives and complex characters
• What typical elements of a crime drama does The Bridge include?

  Codes and conventions of crime drama
• How did marketing materials engage audiences after The Bridge was established?

  Using recognizable characters and settings
• What iconic element was used in The Bridge's marketing?

  Iconic opening soundtrack