Product Design

• What is marketing primarily concerned with?

  Finding and exceeding customers' needs
• What are the four elements of the marketing mix?

  Product, promotion, price, place
• What does product design focus on?

  Appearance or performance of a product
• What is the design mix in product development?

  • Combination of function, cost, and appearance
  • Focuses on different aspects based on target market
• What are the three components of the design mix?

  Function, cost, aesthetics
• How do different products focus on the design mix?

  Based on the target market's needs
• Which product focuses on function and cost?

  Tata Nano
• Which product focuses on function and aesthetics?

  Ferrari
• What is an example of a product focused on aesthetics and function?

  Beats by Dre
• What is an example of a product focused on function and cost?

  Wired earphones
• What are social trends in product design?

  • Designing for waste minimization
  • Encouraging reuse and recycling
  • Focusing on ethical sourcing
• What does ergonomically designed mean?

  Products that reduce unnecessary effort
• What are the advantages of adopting social trends in product design?

  • Appeals to environmentally conscious customers
  • Reduces waste and resource usage
  • Can serve as a unique selling proposition (USP)
  • Strengthens brand image and customer loyalty
• How can adopting social trends affect a company's pricing strategy?

  It allows charging higher prices for ethical products
• What is a potential benefit of reducing waste in product design?

  Lower costs due to less resource usage