Distribution and Place

• What is marketing primarily concerned with?

  Finding, meeting, and exceeding customers' needs
• What are the four elements of the marketing mix?

  • Product
  • Promotion
  • Price
  • Place
• What does distribution refer to in marketing?

  Making products/services available to customers
• What is retailing?

  Selling goods/services in a physical shop
• What is e-tailing?

  Retailing through the internet
• What are the steps in the distribution process?

  1. Manufacture (Producer)
  2. Bulk buy (Wholesaler)
  3. Shop (Retailer)
  4. Customer (Consumer)
• What does RDC stand for?

  Regional Distribution Centre
• What is the role of wholesalers in distribution?

  Buy in bulk and sell smaller quantities
• How do wholesalers reduce transport costs for producers?

  By making fewer journeys to wholesalers
• What are the channels of distribution?

  • Manufacturer
  • Agent
  • Wholesaler
  • Retailer
  • Consumer
• What are the two types of distribution mentioned?

  • Traditional Distribution
  • Online Distribution
• What is a benefit of online distribution?

  Lower cost due to no physical space
• How does traditional distribution attract customers?

  By having displays to attract customers
• What factors influence distribution?

  Type of product, cost, speed, distance
• How have social trends changed distribution?

  Goods are becoming services, sold online
• Why might a business choose to stick with one distribution channel?

  To maintain tight controls over distribution
• Which brand restricts its watches to luxury jewellers?

  Rolex