STRENGTHS & WEAKNESSES OF SLT

• STRENGTH OF SLT: (SUPPORTING EVIDENCE, INCREASES VALIDITY)


  Fox & Bailenson (2009)

  • Humans more likely to imitate computer-generated humans- similar to themselves

  Rushton & Campbell (1977)

  • Same- sex modelling significantly increased the number of female observers who agreed to & donated blood
• WEAKNESS OF SLT: (OPPOSING THEORY, DECREASES VALIDITY)


  • SLT- ignores biological factors on social learning (research has shown that observational learning may be due to mirror neurones- allow us to empathise / imitate others 
• WEAKNESS OF SLT: (TESTABILITY, CANNOT EXPLAIN IN REAL LIFE CONTEXT)


  • SLT- supporting evidence gathered through lab experiments- children may have responded to demand characteristics (hit bobo doll as they thought that was expected of them)