Marketing Strategy

• what is a marketing strategy?

  a medium to long term plant to achieve marketing objectives throught the use of its marketing mix
• what is marketing mix?


  how a business uses the four key components of its marketing strategy
• what is included in the marketing mix?

  • product
  • price
  • place
  • promotion
• what are marketing tactics?


  short term activities to boost sales
• what is B2B?


  Business-to-Business. the sale of goods/services to another business
• what is B2C?


  Business-to-Consumer. the sale of goods/services to the consumer
• can businesses be both B2B and B2C?


  yes
• what factors affect B2B?

  • number of customers (very small market)
  • power of buyers (expertise)
  • supplier/customer relations
  • complexity of buying (long term contracts)