Product/Service Design

• what is the design mix?


  features of a product that allow it to both meet the needs of the market and make effective use of a businesses resources
• what is in the design mix?

  • aesthetics
  • function
  • cost
• what is sustainability?


  designing products and producing them in a way that avoids rescource depletion
• what is water minimisation?


  designing products that can be produced and used with minimum waste
• what is ethical sourcing?


  selecting suppliers who behave responsibly towards the environment and treat their workforce fairly.
• what does the design mix need to do?


  change with social trends
• advantages of the design mix?

  • source of competitive advantage
  • ability to charge a premium price
  • stakeholder satisfaction (helps with recruitment and retention)
• disadvantages of design mix?

  • can limit sales
  • high costs
  • green washing (risk of the business failing to be ethical but stating they are)