Multi-store memory model AO1

• What are the steps of the multi-store memory model?

  Encoding -> sensory memory -> short-term -> long-term -> retrieval
• Describe the sensory memory.


  - Capacity -> very large

  - Duration -> 0.5 - 2 secs

  - Encoding -> modality depends on the sense (visual for iconic store, acoustically for echoic state)

  - Unattended information is lost - decay

  - Moves onto short term memory store if they pay attention
• Describe short term memory


  - Capacity -> 7 (+/- 2) items - magic no. 7 - George Miller

  - Duration -> 18-30 secs

  - Encoding -> acoustically (sound)

  - Rehearsal

  - Once this is encoded it moves to long-term memory
• Describe the long-term memory


  - Interference -> some information might be lost overtime

  - Capacity -> unlimited

  - Duration -> unlimited

  - Encoding -> semantically (based on meaning)

  - Retrieval
• How is information processed?

  In a linear way
• What is the multi-store memory model?