Social Learning Theory

• Assumptions-

  All behaviour is Learned

  Behaviour may be learned via direct reinforcement or vicarious reinforcement

  We are active learners in our enviroent
• Attention- Noticing the behaviour

  Retentions- Remembering the behaviour

  Reproduction- Having the ability to complete the behaviour

  Motivation- Wanting to do the behaviour
• Bandura Et Al- Recorded the behaviour of how young children acted towards a Bobo doll after they watched an adult aggressively attack the doll
• Bandura and Walters - Split the children into 3 groups. 1 group saw the adults being praised for aggression, the 2nd group saw the adults be punished and the 3rd group saw nothing happen to the adults
• Strengths of Bandura - Experimental Method, Bandura established cause and effect

  Reliable results as a standardised procedure was used meaning the study was replicable and reliable
• Limitations of Bandura - low ecological validity

  Snapshot Results, as it can not tell us if a single exposure can have long-term affects
• Strengths- More complete than the behaviourist approach

  Practical Applications as it has been used to help get rid of phobias
• Limitations- Over reliance on Lab studies and Underestimates biological factors
• Vicarious Reinforcement- Indirectly encouraging behaviour the observer is reinforced when they see a model getting a reward , making the observer more likely to imitate behaviour