Surface Treatments & finishes

• Embossing


  • Embossing is the process in which certain areas in cards are raised to add further interest and a high-quality feel.
  • The raised areas create a real texture that the end user can feel and this is commonly used in greeting and Christmas cards.
• Gloss


  • Gloss finishes can bring about high quality or luxury feel to a product.
  • These can be applied as a separate roller during offset lithography.
  • Sometimes during Easter chocolate eggs packaging retains a glossy feel which in turn can make the product look luxurious.
  • Perfume packages need to look eye-catching on the shelf and as there are heavy spotlights used on perfumes so the packaging needs to look luxurious in a range of lighting situations.
• UV varnishing


  • UV varnishing is a technique that offers a high gloss finish that is then cured/dried when exposed to UV light.
  • UV coatings are very visual and really reflective which are great to use on business cards and greeting cards.
• Printing


  • Printing on top of a card can significantly increase the visibility and define the product.
  • Using CMYK colours and some digital methods, companies now can print business cards, leaflets and posters on many surfaces.
  • This can enhance and add value to a business as brand identity is absolutely key when advertising your ideas.
  • Packaging is often printed and business’ spend time and money to ensure that they stand out from competitors, printing goes a long way in ensuring this happens.