Marketing Objectives

• What do value sales represent for a brand?

  Money made by selling products
• How are volume sales expressed?

  In common units like liters or kilograms
• What do unit sales refer to?

  Number of items sold by a brand
• What is market size?

  Potential number of customers for a product
• How is market growth measured?

  Change in market size divided by year one size
• What does sales growth measure?

  Changes in a company's sales
• What is market share?

  Percentage of total revenue a company makes
• What defines brand loyalty?

  Customers repeatedly purchase from the same brand
• What feelings do loyal customers associate with their brand?

  Positive feelings toward that brand